← Back to portfolio
Additional project · Brand · Video · AI-assisted

Brand identity to commercial.

A conceptual project, created for presentation. A fictional beverage brand taken from first logo to a finished commercial: the identity system, the can, characters, set design, key frames, the storyboard, and the final video. Mood boards, storyboards and video were developed with AI-assisted workflows.

RoleSolo — concept, design, direction, edit & sound
ScopeBrand identity · Packaging · Characters · Set design · Commercial
FormatCommercial · 0:48 · 16:9
StatusConcept · for presentation
ApproachAI-assisted, creative-directed
01 · Brand identity

The identity system.

Logo variations, typography, color palette, can design elements, packaging mockup, and usage guidelines on one board.

Brand identity board with the logo and its variations, typography, color palette, can design elements, a 12-pack mockup and usage guidelines
02 · Packaging

The can.

The 250 mL can, front and back, carrying the N mark, wordmark, ingredients, and barcode.

Front and back of the black energy drink can with a blue N mark, the logo, ingredients and a barcode
03 · Character creation

The cast.

Close-ups and front and back views lock each character's look, so they stay consistent from shot to shot.

Character sheet of the creative director: a close-up portrait, plus full-length front and back views in a dark navy blazer and black trousers
Character · The Creative DirectorClose-up, front view, and back view.
Character sheet of the brain: a close-up in sunglasses holding a drink with an umbrella, plus full-length front and back views in a Hawaiian shirt and denim shorts
Character · The BrainClose-up, front view, and back view.
Character sheet of a supporting character: full-length front and back views in a navy suit against a city skyline, plus a close-up portrait
Character · SupportingFront view, back view, and close-up.
04 · Set design

The boardroom and the island.

Two worlds, designed first: the boardroom where the work happens, and the island where the mind wanders.

A modern boardroom with a long wood table, leather chairs, city views, and the brand presentation on a large wall screen
An empty tropical beach with turquoise water, soft white waves, golden sand and a leaning palm tree casting shadows
Set · The IslandThe brain's escape. Where the mind goes when the meeting gets boring.
05 · Key frames

Key frames from the spot.

From the boardroom freeze to the first sip: the beats that carry the commercial.

A creative director sits frozen at the center of a boardroom table while his team takes notes around him
Scene 2 · 0:04 to 0:07The creative director is asked for feedback. He freezes.
A brain in sunglasses and a Hawaiian shirt relaxes in a beach chair with a drink while a screen reads Important Meeting
Scene 3 · 0:07 to 0:11His brain is on vacation, ignoring what matters.
Close-up of a man drinking from a black can with dew drops on it
Scene 6 · 0:16 to 0:18One sip. A shift.
The brain in a headset and glasses sits at a desk surrounded by glowing screens showing logos, color swatches and a can
Scene 7 · 0:18 to 0:22His brain powers up. Ideas, concepts, direction.
Front and back of the black can with the blue N mark, the logo, ingredients and a barcode
Product shotThe can, front and back.
06 · Storyboard

Sixteen frames, 45 seconds.

Every shot is timed and described before a frame of video is made.

Storyboard of a 45-second commercial in 16 numbered frames with timecodes and a short description under each, ending on the end card
07 · Final video

The finished commercial.

The storyboard, brought to life.

Final commercial · 0:48 16:9 · HD
How it was made

An AI-assisted pipeline, concept to final cut.

A concept commercial, created to show what an AI-assisted workflow can do under creative direction: brand, characters, set design, storyboard, and a finished spot.

Concept project for presentation. Nova Brew is a fictional brand, not a real client or product.

  • Concept & ScriptingChatGPT, Claude
  • Generative ImageryChatGPT Image 2.5
  • Generative VideoSeedance, Kling 3.0
  • Edit & FinishingAdobe Premiere Pro
  • Sound & MixAdobe Audition
Back to additional projects
08 · Outcome

One brand, one person, end to end.

The range of a full studio, delivered solo.

Nuova Brew went from a blank page to a finished :48 commercial under a single creative lead — strategy and naming, the logo and identity system, packaging, character design, set design, direction, editing, and sound. It’s a proof of what a modern, AI-assisted pipeline makes possible: the reach of a full production team, delivered by one person, fast, and without giving up craft.

09 · Tools & Workflow

How it was made.

An AI-assisted pipeline, concept to final cut.

Concept & Scripting

ChatGPT, Claude

Generative Imagery

ChatGPT Image 2.5

Generative Video

Seedance, Kling 3.0

Edit & Finishing

Adobe Premiere Pro

Sound & Mix

Adobe Audition

Back to additional projects